Visitor counts
Measure audience volume over time and compare how activity changes across days, periods and locations.
Vision AI audience measurement
People counting software for retail stores and venues
Turn compatible camera feeds into privacy-first visitor measurements across stores, venues and other physical locations. Review counts, entry and exit activity, dwell, queues and trends from one cloud platform.
More than a counter
Measure the audience patterns behind each location
People counts become more useful when teams can review time, zone and location context alongside the raw visitor total.
Entry and exit activity
Track movement through configured entrances and exits to understand how a space is being used.
Dwell measurements
Review how long people remain in selected areas, including zones around displays or service points.
Queue and occupancy signals
Use configured zones and thresholds to understand changing activity in queues and occupied areas.
Multi-location trends
Review visitor patterns across stores or venues instead of operating each people counter as a separate system.
Reporting and automation
Surface recurring insights and optionally trigger screen content when a configured camera condition is met.
Guided setup
From camera feed to people-counting dashboard
Configure the view and measurement areas online so the reporting reflects the entrances, zones and behaviours that matter.
- 1
Connect
Add a compatible USB camera or approved RTSP camera stream.
- 2
Map
Upload a venue map and calibrate it against the camera view.
- 3
Zone
Define entrances, exits, queues or other measurement areas.
- 4
Review
Analyse visitor activity, dwell, heatmaps and trends.
People-counting use cases
Visitor measurement across physical environments
Retail stores
Understand changing visitor activity, busy periods and engagement around selected in-store areas.
Hospitality and event venues
Measure audience patterns around entrances, queues, service points and scheduled venue activity.
Multi-location operators
Use one reporting workflow across distributed sites and compare trends without separate local systems.
Turn visitor counts into useful context
Retail Analytics Software
Combine counts with dwell, zones, heatmaps and location comparisons.
Explore →Retail Foot Traffic Analytics Guide
Learn how visitor counts become operational foot-traffic metrics.
Explore →Vision AI
Explore camera setup, venue maps, calibration, zones and triggers.
Explore →Analytics & Reporting
Review dashboards, location comparisons and scheduled reports.
Explore →Frequently asked questions
Questions about people counting software
What is people counting software?
People counting software uses configured sensors or camera analytics to measure visitor activity and present counts, time trends and related audience metrics in a dashboard.
Can WHITECORE count people across multiple locations?
Yes. Compatible cameras can be configured for different locations and reviewed through a shared analytics and reporting workflow.
What can be measured beyond a visitor total?
WHITECORE's Vision AI workflow can add entry and exit activity, dwell time, zones, heatmaps, queue measurements and location comparisons.
Can people counting change digital signage content?
Optionally. A configured camera condition can trigger temporary screen content, while standard people-counting measurements can be used only for dashboards and reports.
Ready to measure visitor activity across your locations?
Connect people counting, audience analytics and digital signage without operating separate platforms for every site.