Privacy & Security
Privacy by design. Security by default.
At WhiteCore.AI, we believe powerful analytics should never come at the cost of people's privacy. Our platform is built from the ground up to protect your data, your customers, and your business.
Privacy-First
Our Privacy-First Principles
Six commitments that shape every decision we make — from the chip on the edge to the cloud dashboard.
No Facial Recognition
We never identify individuals. WhiteCore.AI detects patterns, not people.
No Video Storage
No recording, no retention. Raw video is never saved or sent off-site.
No Biometric Identification
We collect no biometric information of any kind from your visitors.
Local Inference (Edge AI)
AI processes on-device. Raw video stays on-site, on your local network.
Metadata Only
Anonymous analytics only — never images, never faces, never identities.
Privacy by Default
Privacy is built into every layer of the infrastructure, out of the box.
Our Commitment to Privacy
How It Works
How Our AI Works (Privacy-First)
From the camera to the dashboard, raw video never leaves your site. Only anonymous metadata travels to the cloud.
- Step 1
Camera Input
Cameras capture video on your local network — nothing leaves the site at this stage.
- Step 2
Local Processing
The WhiteCore Player processes the video locally with AI. No video ever leaves your site.
- Step 3
Anonymous Analytics
AI detects patterns — counts, movement, dwell time, demographics — without identifying anyone.
- Step 4
Metadata Only
Only anonymous metadata and events are sent securely to the cloud.
- Step 5
Insights & Action
Real-time insights, alerts and optimization — with visitor privacy fully protected.
Security
Security You Can Rely On
Enterprise-grade protection at every layer, so your platform stays as secure as it is private.
End-to-End Encryption
Data is protected in transit and at rest with industry-standard encryption protocols.
Secure Access Controls
Role-based access, SSO and two-factor authentication keep your account locked down.
Enterprise-Grade Cloud
99.9% uptime with regular security audits on hardened cloud infrastructure.
Compliance Ready
Aligned with GDPR and global privacy regulations, including the AU Privacy Act 1988.
No Visibility, No Risk
We can't see your video or identify your customers — only surface actionable insights.
Certifications & Compliance
WhiteCore.AI is built with privacy and security at its core, and we continuously align with international best practices.
Privacy. It's not a feature. It's our foundation.
WhiteCore.AI delivers powerful AI analytics and digital signage without compromising the privacy of your customers or your business.
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