Choose the outcome
Data & analytics only
Count visitors, entries and exits, measure dwell and queue activity, and separate active from fleeting shoppers. The data appears in dashboards, analytics and reports. Your default presentation keeps playing.
Content automation only
Choose a camera condition, the presentation to play and the screens it should affect. Whitecore temporarily overrides the default presentation, then returns to it when the condition clears.
Ready-made setup
The same colour follows each template into its measurement area, analytics and reporting, making results easier to recognise.
Data & analytics only
Collect useful camera data without changing what a screen plays.
Draw around a gate or doorway and count each person who passes through, regardless of direction.
✓Combined entrance traffic for dashboards, analytics and reports.
Choose a camera area and continuously report how many people are present there.
✓Live area occupancy without changing screen content.
Use a customer area to report dwell time and identify places that hold attention.
✓Evidence showing where visitors spend time.
Use a queue area to report how many people are waiting and their average wait time.
✓Identify busy periods and long waits.
Classify anonymous visitors as active shoppers after they remain in a customer area for a chosen time.
✓Compare engaged shoppers with brief visits.
Optionally report aggregate adult/child and supported audience-model estimates without identifying individuals.
✓Privacy-conscious audience estimates where supported.
Screen content changes
Connect a real condition to temporary content, then return each media player to its assigned default.
Choose Female, Male or Children content when one anonymous estimated audience segment clearly dominates.
✓Stable audience-aware content with safe fallback.
Show a promotion, wayfinding or service message when an area becomes busy.
✓Temporary content for a busy customer area.
When a selected customer area has more than 10 people, play the chosen promotional presentation.
✓Turn genuine peak traffic into a content opportunity.
Set the venue's opening and closing times, then show selected content outside those hours.
✓Automatic after-hours messaging in the venue timezone.
Show a weather presentation when a verified local alert reports heavy rain, damaging wind, severe heat or another selected condition.
✓Timely safety information from a managed alert feed.
Show welcome, awareness or promotional content when an area is empty.
✓Use quiet periods without changing normal daytime content.
Show assistance, information or relief content when a queue wait becomes too long.
✓Keep waiting customers informed.
Change presentation when a compatible attention-enabled camera reports attention for more than three seconds.
✓Requires a compatible attention model; standard cameras never fabricate gaze.
How It Works
From idea to live in six steps, set it once and let your screens run themselves.
Pick what should set things off, an audience signal, a time window, a data feed or a performance metric.
Define exactly when it fires, thresholds, date ranges, footfall or live data values.
Decide what happens, swap content, launch a playlist, push a promotion or update a screen zone.
Go live with one click and let the trigger run automatically across your selected screens.
Watch how each trigger performs with built-in analytics and see what is driving engagement.
Adjust conditions and actions based on the data, then let your triggers get smarter over time.
Put your screens on autopilot with content automation and pair them with WhiteCore.AI media players and AI cameras for a fully automated, audience-aware network.
